Concert pricing is less about finding one right number and more about building a ladder that lets different people spend what they are willing to spend.
Anchor at the top
The highest tier does two jobs. It captures the people who will pay for proximity and comfort, and it makes the middle tier look reasonable by comparison. Without an anchor, your standard ticket is the most expensive thing on the page and it feels like it.
Three tiers, maybe four
Regular, VIP, and a table or premium option. More than four and buyers stop comparing and start hesitating, which costs you more than the extra segmentation earns.
Make the difference visible
Each tier must have a benefit you can photograph or describe in one line. "Closer to the stage, dedicated entrance, complimentary drink" is a tier. "Enhanced experience" is not.
Tables change the maths
A table sold to one buyer at a multiple of the individual price is your highest-margin product and your most reliable early cash. Sell tables first, quietly, to people who bought them last time.
Do not discount the top tier
Discounting VIP late in the campaign punishes the people who committed early and teaches them to wait next time. If a premium tier is not moving, add value to it rather than cutting the price.

