Launches work best at a specific moment. That moment is rarely one you want to be awake for.
How it works
Write the post, set its status to scheduled, and pick the date and time it should go live. It publishes on its own and appears everywhere a published post appears.
Why the timing matters
Coordinating an announcement with a tier opening, a partner's post or a radio mention multiplies the effect of all of them. Doing that manually means being at a keyboard at the right minute, which is how launches slip.
You can still change your mind
A scheduled post can be edited or moved back to draft any time before it publishes.
Preview before it goes
Every unpublished post has a private preview link you can send to a collaborator for a read, without the post being publicly visible.