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20 articles
Most event pages describe a schedule. The ones that convert describe an evening.
Tuesday, 11th August 20263 min read
Which approvals apply at which scale, who issues them, and how long to leave for each.
Monday, 10th August 20262 min read
Screenshotted tickets, resold passes and gate disputes. The controls that actually work at a busy door.
Thursday, 6th August 20262 min read
People search for things to do. Here is how to make sure your event is what they find.
Tuesday, 4th August 20262 min read
The document that decides whether your event feels tight or improvised, and how to write one people actually use.
Monday, 3rd August 20262 min read
Where the money goes between a buyer tapping pay and your bank balance moving, and whether to absorb the fee or pass it on.
Thursday, 30th July 20262 min read
Corporate events fail differently to concerts. What procurement, stakeholders and internal approval actually demand of you.
Monday, 27th July 20262 min read
Anchoring, tiers and the VIP question. How to build a price ladder that fills the room and protects the top end.
Wednesday, 22nd July 20262 min read
Selling the ticket is half the job. The week between purchase and doors is where attendance is won or lost.
Tuesday, 21st July 20262 min read
Streaming an event is easy. Making the online audience feel like they are at the same event is the hard part.
Sunday, 19th July 20262 min read
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